Brand design // ExponAero

Logos are one of my more enjoyable practices, and have been working to build up my portfolio. I was approached by ExponAero to help with branding starting with a logo.

ExponAero is an organization that provides technical consulting for the aerospace industry focusing on safety. They have expertise both in traditional aerospace and EVTOL (electric vertical takeoff and landing) aircraft.

My thought behind the brand was that it primarily should be a mark of trust, professionalism and progression reflecting a clean, modern approach. Aesthetically I had played with the ‘X’ and the ‘A’ as interlocking symbols and their pointed forms. The strength of the final logo was not only the incorporation of both forms and the way they create the arrow, but the nod also a drone aircraft.

I look forward to implementing the look across different media and applications. This is the start.